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Isaac Cordal is an installation and street artist. Since 2006, he has been engaged in a nomad project called Cement eclipses. His human figurines, standing only about 25cm tall, are made with cement and then reproduced using silicone moulds. They represent a kind of metamorphosis, whereby man trades his role of citizen for one as a piece of urban furniture.
Salar de Uyuni is a salt flat in Altiplano, Bolivia that is reflective when covered with water. The briny layer of land, created through the rainy season, transforms the otherwise plated pockets of dry salt into a giant mirror, giving the illusion of walking on water.
We are here to find meaning. We are here to help other people do the same. Everything else is secondary.
We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.
Product benefit doesn’t excite us. Belief in humanity and human potential excites us.
Think less about what your product does, and think more about human potential.
What statement about humanity does your product make?
The bigger the statement, the bigger the idea, the bigger your brand will become.
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