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Salar de Uyuni is a salt flat in Altiplano, Bolivia that is reflective when covered with water. The briny layer of land, created through the rainy season, transforms the otherwise plated pockets of dry salt into a giant mirror, giving the illusion of walking on water.
We are here to find meaning. We are here to help other people do the same. Everything else is secondary.
We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.
Product benefit doesn’t excite us. Belief in humanity and human potential excites us.
Think less about what your product does, and think more about human potential.
What statement about humanity does your product make?
The bigger the statement, the bigger the idea, the bigger your brand will become.
MyShelter Foundation with students from Massachusetts Institute of Technology takes old plastic bottles, fills them with water and a capful of bleach – to prevent the build-up of algae – and embeds them in a piece of corrugated metal. This device is then inserted into a carefully-cut hole in the roof and sealed to prevent leaking during heavy rainfall. The bright Philippines sun is refracted through the water and penetrates the room below, illuminating it with the equivalent of a 50 watt bulb.
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