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Imagine using a set of AA batteries to recharge electronics that don’t use batteries. The Continuance concept is just that, a set of rechargeable batteries with a USB interface on the side which enables you to plug into electronic devices and charge them up.
We are here to find meaning. We are here to help other people do the same. Everything else is secondary.
We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.
Product benefit doesn’t excite us. Belief in humanity and human potential excites us.
Think less about what your product does, and think more about human potential.
What statement about humanity does your product make?
The bigger the statement, the bigger the idea, the bigger your brand will become.
Over a five day stretch, the Brandalism project saw 25 artists from 8 countries come together for the biggest subvertising campaign in UK history. Manchester, Birmingham, Leeds, Bristol and London all saw billboard spaces co-opted by these street artists.
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